How to make your existing content work harder for you

SUJIT by SUJIT PATHAK

Published Sun, Jul 22nd 2018, 17:54 | Writing


Great content has the potential to deliver great long-term results in return of a small investment. It is a big factor that determines why it is an industry practice to hire content writing services for generating your high quality content. Definitely content writing services are not cheap but it is definitely cheaper to hire a content writing agency and get professional content instead of paying yourself or someone on your team to craft content that fails to resonate with your target audience. By exercising such practice, you end up not only losing money but also wasting your precious time that you could have spent on generating leads.   Whether you are a business looking to grow through content marketing or are a content marketing company, it is important that you know how to make the most of your previously posted content. Here is how you can do this:   Recreate the purpose of your old content: The relevance of any content is very crucial for driven user interaction; and it is created by making sure that the content serves its purpose. For your content to once again create intrigue and interest in readers, it is important that you recreate its purpose. Maybe you paid some content writing company for this content back in the day and that is fine, but take the time to understand why that content is there in the first place, what purpose it is supposed to serve. You can then recreate purpose and value by interacting with the audience, for example, by providing answers to their core questions, adding featured snippets to the content, including other forms pof content etc. Grow your topical authority: Topical authority is of great significance for any new business to establish trust and credibility in their niche. New businesses generally make the mistake of initially creating only one topical page; which only hurts their reputation. You need to grow your topical authority. It can done by internally linking your content to your topical or main landing page and also by creating external backlinks from trusted non-competing sites from your domain. Refine your content: A general conception that goes around in the content marketing industry is that content is never complete and there is always scope for refinement. Finally, it is time to update your content based on the data you have collected over time on audience interaction, content discovery and general functioning.           

Bio

Sujit  is a content writer at Sixpl. He has written approx 350 articles on Blockchain, ICO, and cryptocurrency. He is also a ICO white paper writer and has written ICO white paper template. He has written 20 white paper on Blockchain, and 8 white paper on ICO.