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Changing trends in corporate gifting

aditi by aditi khanna

Published Mon, Jun 25th 2018, 15:33 | eCommerce

While corporate gifting is a sure shot way to improve your B2B relationship and increase your brand awareness among your customers, the trends in corporate gifts items keep changing with time. Companies keep coming up with fantastic corporate gift ideas to give their organizations an edge over other business houses. Be it a photo frame or promotional pens or trophies and awards; they are all a thing of past. Instead, companies are willing to experiment with high-quality leather goods bags and pouches for their prized clients. While mass-gifting like diaries and corporate t-shirts are now out of trend, specially crafted, name embossed writing instruments are setting the trend. In short, companies are willing to walk that extra mile to make their clients feel on cloud nine.   While there is a growing demand for Chinese gadgetry, Austrian decanters and beer mugs, traditional gifts like gold and silver-plated coins continue to be a rage among people during Diwali. Such a change in trend is because of the spike in services and new economy companies like the airlines, IT, private telecom and insurance companies who are ready to try new things. Traditional manufacturing companies are looking for unique ways to create a different style for their brands. Traditional gifts like silver idols of Ganesh and Lakshmi which are everybody’s favorites during Diwali, find more takers if they come with the limited edition of an Italian product tag and are studded with Swarovski crystals.   Moreover, instead of expensive branded products, companies are going for cheap non-branded products imported from China and other South Asian countries. Such gifts serve the dual purpose of saving the company’s costs as well as fulfilling the primary function of customer retention and brand development.   There is also seen a growing trend among organizations to collaborate with a corporate gifting company or a local corporate gifts supplier and gifting their clients, handicraft products, designed and created by the local artisans. These gifts are economical and also bode well for the local artisans. Such gifts create a unique impact on the recipient’s mind if he is a foreigner and reminds him of that nation’s hospitality every time he sees that gift. The revenue earned out of these gifts in turn help boost the rural revenue and empowering the economically underprivileged artisans.   While trends come and go, the practice of corporate gifting is here to stay. It can work wonders for any organization; how you use it in your favor is what matters the most.  

Bio

Aditi is a Digital Marketing specialist at audi. She loves to travel and explore in new places. Being a party animal, she likes to experiment with corporate gifting  She loves to connect with new people and share her experiences. she likes to explore best corporate gift ideas.