by intent labs
Published Wed, Nov 1st 2017, 16:19 | Business
The purpose of this product is obvious, and is used on almost every product in the market for brand-identification purposes. While labels help define a brand, it is also an important tool of package enhancement. Important information is communicated through the brand label to help prospective customers make an informed decision. A good-looking and eye catching label helps the customers in differentiating the product from the others in a shelf. Hence, a good design is extremely important. It allows the customers to know about the product in detail — like ingredients, instructions to use, benefits, side effects (if any), etc. Apart from it being informative, we assure that the labels are visually appealing so that it catches prospective customers’ easily and help the brand stand out. The labels are designed in such a way that it syncs with the company’s brand image and keeps in mind the aesthetics and sensibilities of the brand. This is precisely why Labels are an important part of marketing program. An attractive and informative label can arouse interest in the minds of the customer and may help in persuading them to purchase the product. Apart from the overall design and content in the label, we are a stickler for using good quality paper for the label. If a label comes off easily or the information printed on it is not legible or fades off, then the entire design becomes pointless. Hence we make sure the paper used for the label is of good quality and at the same time is one that doesn’t hamper the look and feel of the design. We can improve its durability by manufacturing it to be water resistant or UV coated.