by Swastik Singh
Published Sun, Aug 13th 2017, 12:21 | Web Design
E-commerce market has become very competitive. Entrepreneurs are aware of the cutthroat competition but at the same time they know about the potential of online marketing and therefore, they have jumped on this bandwagon. E-commerce companies come up with new schemes now and then and resultant online buyers are becoming savvier.
Hence, you cannot expect customers to turn to your website until and unless it gives them a great shopping experience and assures that your site is bonafide.
There are many factors on the basis of which a customer makes the decision of visiting your website and buying from it. Here are few of them which will reassure your customer about the authenticity of your company and they will become a source of revenue.
In the case of brick and mortar business, address, E-mail ID, map location, contact no. must be given and wherever possible a ‘Contact Form’ shall also be provided so t5hat customers can ask the query as per their need. The e-commerce website development company will incorporate that for you.
To those who are simply going through the website and do not intend to seek you service at that time popping up of live chat box is tad annoying. However, those who genuinely seek your service or need help this box is bliss for them. All their queries are resolved by a professional in no time and people always prefer talking to a live person over scrounging among the pool of information available on site.
When visitors go through testimonials and reviews given by people, in the case of positive feedbacks from other people brand trust is built. People might think a brand might be bragging about its product but they know another customer will never lie. To enhance visitor’s confidence you can even add buyer’s photo, it will prove that you have not put the review under some generic name.
Make sure you use genuine photos of the products, face behind the brand, etc. No doubt that sock images come cheap but in the long run they will prove to be very expensive for your business. To enhance the user experience, you can give zoom-in and zoom-out options. Also, product picture taken from different angles should be posted.
Google love those sites that make room for original and useful content. Useful content is not restricted to product descriptions. It can also include images, videos, blogs, etc. You can give tutorials about the product and customers will ‘Thank You’ for it. After all, only a genuine seller will go to such extent to satisfy his or her customer.
Comments, like, share and subscribe from your potential customers play a huge role in today’s time. Social media build brand credibility and it is the most efficient and cost-effective way to inform and attract audience towards a brand. More votes from people prove the authenticity of a brand.
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