by Sonal Deo
Published Fri, Apr 7th 2017, 14:09 | Business
The National Payments Corporation of India (NPCI) and the Reliance Retail announced the launch of a new in-store payment solution that will enable customer payments via Unified Payments Interface (UPI) platforms like BHIM or other bank-promoted UPI payment apps. The platform is architected by Bangalore-based Innoviti Payment Solutions, with process support from Axis Bank.Reliance Retail is the first organised retail chain in the country to offer its customers the option of mobile-based UPI app payments at its stores. This new in-store UPI payment facility is currently live in more than 200 Reliance Retail stores in Mumbai across formats including Reliance Fresh, Reliance Smart, Reliance Digital, Reliance Trends, and Reliance Footprint among others. The facility will be progressively rolled out nationally across all Reliance Retail stores. This integration will provide a convenient and seamless payment experience to Reliance Retail customers and will be an added avenue for digital transactions.Commenting on this, A P Hota, MD & CEO, NPCI said, "As part of NPCI's overall mission to encourage faster adoption of cashless payments in retail, the current rollout opens the path to extending UPI payment acceptance to potentially all the card accepting merchants in India. With the fast growing popularity of UPI-payment apps like NPCI's BHIM app which has seen close to 20 million downloads, this initiative will increase UPI payment acceptance points in retail stores. It is expected to play a vital role in driving a more cashless future."V Subramaniam, Director, Reliance Retail said, "Reliance Retail is India's largest retailer and is patronized by millions of customers. Reliance Retail is happy to be the first organized retailer in the country to introduce this additional convenience and choice of digital transaction for customers through UPI app based payment facility at over 200 stores comprising Reliance Fresh, Reliance Smart, Reliance Digital and others in Mumbai." This innovative dynamic QR-code based solution uses the store's existing credit/debit card POS terminal to enable UPI-based cashless payments.When a customer requests UPI Payment mode, the cashier simply needs to select the 'UPI Payment' option on his existing card POS terminal and inputs the relevant bill payment amount.This triggers the generation of a dynamic QR-code on the POS terminal screen itself which can be scanned into any mobile-based UPI-apps like BHIM used by the customer.When scanned, the QR code automatically transfers relevant transaction details and displays it on the customer's payment app for authorizing payment transfer.Once the payment transfer from customer's UPI-linked bank account to store's UPI-linked account is completed, the payment solution triggers a settlement confirmation to the initiating in-store POS terminal for printing out a transaction completion charge slip.By enabling such a Upi Payment confirmation on the merchant POS terminal itself, the new in-store UPI interface addresses a long standing implementation hurdle holding back faster spread of UPI-acceptance in large multi-lane retail stores.With multiple checkout points, the cashiers in these stores have no direct means of payment receipt prior to releasing the purchased goods to the customer. This is unlike a small single cashier store where such a confirmation could be received via a simple text message to the single cashier's own mobile phone.The new solution enables the crucial payment confirmation to be received on cashier-independent infrastructure like the store POS terminal - a necessity for multi-cashier stores with high cashier churn. Usage of a Dynamic QR with the merchant VPA (Virtual Private Address) or UPI ID and amount embedded in it eliminates the need for typing in of the customer or merchant credentials in the POS.This process offers convenience besides eliminating the cumbersome and error-prone process of typing out credentials.UNI ADP SW RJ 1855
Source: http://bit.ly/2oSX360