by Nathan Gabriel
Published Sun, Oct 23rd 2016, 23:13 | Advertising
Many people dream of putting up their own business someday. However, some of these fledgling small businesses fail to take off and penetrate the market. For one, small businesses begin with just enough capital for starting up without adequate funds to gain maximum exposure.
The good news is there are plenty of technological innovations today that can put small businesses in the forefront and improve scalability.
A lot of potential customers are using mobile devices like cell phones and tablets for everyday communication and online browsing. Small businesses can use this information to their advantage and expand their customer reach.
Through text offers, local businesses can draw attention and increase store visits when they need it the most. Text messaging is affordable, quick, and easy. About 80% of the world's population is using mobile phones. All cell phones today are text-enabled, which means the most viable way to reach this massive audience is through text.
It can be challenging to directly compete with the marketing efforts of bigger brands. But there's one aspect that small businesses can focus on without spending a lot of money: customer service. Focus on giving an extra touch that customers will promote your goods and services to all their friends. Let happy customers do the advertising for you.
Give your business an edge over similar businesses by creating a more personalized experience for each customer. By gathering customer's data through subscription, you can send offers that are relevant to them. In doing so, customers will take your text messages as something interesting and useful.
Connect with your customers often. Consistent interactions, even through simple greetings and thank yous, can make customers feel appreciated. You can also develop reward programs that will increase customer retention and overall customer satisfaction.
Don't miss out on this get tool. Start using text messaging and put your small business next to the big leagues.
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