by Nathan Gabriel
Published Thu, Oct 20th 2016, 17:24 | Advertising
Trade shows are enormous competitions among brands looking to build partnerships with new customers and investors through face-to-face contact. Each brand is trying to get the attendees’ attention by using large LCD displays, brilliant lights, colorful displays, and many more.
However, promoting your event could start months before. It is best to start early and invest some time in communicating with potential attendees to promote your upcoming trade show. For this purpose, brands can utilize cost efficient mobile messaging solutions to create hype weeks before the event date.
There are several ways of getting customers to anticipate your shows. In particular, you can use over the top mobile messaging apps such as WeChat, Viber, WhatsApp, Talk, and Line to broadcast your message in a catchy and engaging manner. The individuality of your message will entice attendees to visit your booth and put your brand in the customers’ minds even after the trade show is finished.
One of the primary objectives of trade show is to increase awareness. However, trade exhibitors can get their hands full during the event and will have little time for generating and qualifying leads.
Allowing customers to connect with you through popular OTT messaging apps will do a lot of good for your business. For instance, trade show attendees can inquire about your product and its features by simply sending a message.
Trade show organizers need a reliable way to communicate with staff and exhibitors to coordinate ideas for booth designs, schedule, and marketing campaigning ahead of the show. The easiest way to do so is to reach customers through channels they know best.
If you're launching a new product, you can encourage customers to text using popular messaging apps to learn. Mobile messaging apps not only help in reaching more people, it’s also instrumental in delivering relevant which can increase the impact of your trade show.
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