by Nathan Gabriel
Published Thu, Oct 20th 2016, 02:01 | Advertising
It is not enough for companies and brands who are taking an interest in trade shows guard their booth. There’s a reason why trade shows are one of the key components in a marketing campaign. When done right, trade shows provide excellent opportunities to attract investors and reach a vast audience on a personal level.
A lot of things can go on at the same time during trade shows. Aside from visiting each booth, attendees participate in Q&As, panel discussions, live events, giveaways, and more. Maintaining the attention of the attendees and communicating with them clearly and effectively can be difficult.
OTT messaging is an amazing tool to create excitement around your product, company, or brand. This allows you interact with attendees using the most popular text messaging apps such as WeChat, WhatsApp, Line, Talk, and Viber. You can also announce important updates, promote your trade shows before the event date, and follow up on potential customers. Furthermore, you can create excitement and brand awareness through mobile polls.
Communication with attendees and potential investors do not end as the trade show ends. Although your marketing campaign for your trade show began ahead of the event date, the actual sale could happen months after the event. The important thing is to keep communication lines open for customers and avoid alienating them.
However, keep in mind that technological advances should enhance customer interaction and not replace them. A firm handshake, relevant information, and sincere conversation that puts the spotlights on client's needs will enhance the customer experience. This sets you apart from and give you an edge over your competition. If you are only handing out flyers without interacting with event attendees, you will miss out on incredible business opportunities.
Use mobile messaging services to promote your brand correctly and attract more attendees to your trade shows.