by Nathan Gabriel
Published Wed, Oct 12th 2016, 21:24 | SE Optimization
Many business owners have learned that consistently communicating with their customers can push their business to a higher level, with online communication being one of the most frequently used channels. While it’s true that the internet offers innumerable ways and resources for a business to grow, using the right tools can improve the probability of success and accelerate your marketing results.
Social media platforms can place brands exactly where the majority of the customers are. With 1.71 billion and 313 million monthly active users, respectively, Facebook and Twitter are two of the social media giants that rule the social network landscape. Therefore, it is imperative that businesses include social media in their marketing plans.
Another strategy that businesses should consider using is search engine optimization or SEO. People who search online would normally click through the links that appear first, which means it is crucial to increase the relevance of your content so your website gets listed high in the search ranking. By using SEO strategies, companies can figure out what customers are looking for online.
Whether customers are looking for information or entertainment, it is crucial to post relevant content with the right amount of engagement to connect with millions of social media users. So, while social communication enables brands to communicate and interact with potential and loyal customers, SEO delivers content-rich solutions that answer the customer's need at that particular moment.
Don’t limit yourself to posting pictures of your products and giving company updates. Increase customer engagement by replying to comments or tweets. You can also join groups and forum sites to get a better picture of what customers think about your brand, product, or service.
Both social media and SEO have benefits of their own. But when used together, they can increase your web traffic and generate higher conversion rates.