by Lily Ben
Published Wed, Sep 28th 2016, 15:28 | Internet
It is a known fact that in getting your website indexed and ranked content plays an important role. The originality and the relevance of the content that is developed by content writers is a determining factor in getting the attention of the targeted audience. The updates from Google like Panda and Penguin aim at driving the point that only original content will be accepted and it actually determines the rank that the major search engines would give your website. It is not easy for a company to scout for an article writer India who has an in-depth knowledge about the products and services offered by the company.
Along with outsourcing SEO services, small, mid-sized and large companies are all going for the practice of outsourcing article writing to a destination like India. Outsourcing article means that you will able to utilise the talents and the experiences of a different skilled writer but at almost half the remuneration you would have offered to an in-house writer. Moreover, the in-house writer may have been proficient in only a particular subject which might have been a limitation when it came to the varied range of products and services offered by your company. A skilled writer is one who is comfortable writing on various topics with élan.
Outsourcing article writing is gaining solid ground today because it not only offers a higher web traffic but it also boosts your sales leads and highers your conversion rate of turning interested customers to real customers. The article writer, while writing the article should know that the customer has to find it interesting and easy to understand. Moreover, the style of the writer should be customer friendly, which makes for a light and breezy read but at the same time offering all the necessary information. With outsourced article writing, it is being seen that webmasters or blog writers who are self employed, find time to concentrate on other creative aspects of their jobs which can make the website more customer centric.
A good article writer will also know how important keywords are in the business of augmenting website ratings and rankings. The keyword research will help the businesses to focus on the intended audience or customers for the websites, but a skilled and proficient article writer should be able to use those keywords evenly in the article. The concentration of the keywords or the apt distribution of the keywords throughout the article is a necessity in garnering the attention of the right kind of customers, and higher rankings too. Outsourcing this part of your marketing strategy to India is easier now because most people are open to the idea of adopting article writing or web content writing as a career option.
Moreover, since most Indians today are proficient in their knowledge of technology and English, finding technical writers, freelance writers and article writers in this part of the world is fairly simple. With the quality of English education on the rise, writers with a sound knowledge of English grammar are easy to come by. The tools in place to check plagiarism also help a company to decide on the perfect content that will help their website and their business. The saying that the pen is mightier than the sword was never more relevant.