by Pinki Kumari
Published Sun, Jun 5th 2016, 16:01 | Business
You never get a second chance to make a first impression unless you have a time machine. Yes, it takes a mere few seconds to evaluate someone and create a long lasting impression. Your employee’s personality too can make or create a relationship with your patients. So, you want the uniform to create a good impression, while simultaneously being durable, budget-friendly and of course available in various sizes.
But what is the impact a uniform creates on your brand? Hospital patients say they are most likely to associate with people who wear clean uniform and are competent and professional.
Independent surveys show that using uniforms can help shape the perception of a brand.
75% of consumers prefer employees wearing uniform*
97% of the public believes uniforms makes it easy to recognize employees **
70% of customers think uniforms make employees look neater and more professional**
60% of clients feel that uniforms make workers look better trained
*survey by J.D. Power and Associates, 2008
**survey by Weintraub Associates, a national management consulting firm, 2008
Build an attractive image of your brand by selecting quality uniforms that reinforce the brand’s values. Don’t forget to add the brand logo. While evaluating uniform options, clean and professional is of paramount importance. Keep a lookout for fabrics that are stain resistant and wrinkle-free so that your employees don’t have to spend a lot of time maintaining their uniform.
To promote a sense of belonging and foster good relationships within a team, choose uniforms that are stylish and comfortable. A uniform should never hamper the productivity of an employee. Be careful!
With many departments and thousands of people under your wing, identifying them by face and name is difficult. Uniforms help you identify the department they work under.
It also increases the customer experience by making it easy for them to identify the employees.
In an era where the healthcare industry is creating models that are patient/customer centric, it’s important to take care of your employees to make the model a success. Go beyond color and logo of the uniform and create a positive aura with the uniform for your employees.