by Kate Prindiville
Published Sat, Jan 2nd 2016, 13:11 | eCommerce
The residents of Europe showing great interest towards e-retailing and ecommerce industry. The trend of e-retailing is increasing day by day in European countries that has become a great hazard for traditional businesses as well. The upper level management and decision makers of ecommerce industries are also showing immense concern to expand their business at international level in near about all countries of world but they have to face some legal and fiscal matters.
Omichannel distribution strategies are also playing a great role in the expansion of ecommerce in Europe. According to omichannel distribution strategy, retailing industries bind more customers through electronic media ads or e-retailing websites, then customers conduct primary and secondary search and after making final decision, they purchased a product via an online shop or traditional stores like Walmart.
Ecommerce or e-retailing industry looks very attractive to get high profit margins but to build stable business here is a quite tough job. Channel-hopping is very common in e-retailing industry and if online companies will not provide right data to potential customers at right time then the probabilities of channel-hopping has been increased. Therefore, ecommerce companies prefer to spread right information to potential customers at right time to get estimated ROI.
According to the recent statistical data provided by European Union, demonstrates that more than 24% customers prefer to purchase via online means rather than traditional stores. However, we do not deny that ROPO (research online, purchase offline) still matters in ecommerce industry. On the other hand, the insight of online customers via R&D department has also a great significance to operate online businesses in appropriate manner.
The current studies of Google elaborate that 38% customers prefer ROPO strategy. It means customers search about any product or service via online means and after getting all information, they go to physical stores to purchase the products. OBI also provides the instructions to customers that how they can get information of brands online and how to purchase them locally.
Electronic devices such as tablets are outstandingly increasing the sales of e-retailers. SportScheck got 60 percent increment in sales via tablets according to the survey of economics magazine Der Handel. On the other hand, search engine optimization and internet marketing is improving the online reputation of e-retailing companies with the help of high quality content.
Amazon is a very inspirational example of successful e-retailing company that has a loyal and strong brand image not only in US but also in other countries of world as well. Reliable services, operational efficiencies, value added and differentiation strategies of Amazon are the key strengths of the company. In short, e-retailing industry is becoming successful in Europe due to its hard work and good business strategies and newbie would have to follow these secretes as well to accomplish the great goals in ecommerce industry.